I don’t have any facts or research on the topic of email signatures but in this blog I hope to shed some light on the basics of managing email signatures among ALL the different email applications and devices you can interact with each day.
Let me first off state the things I DO NOT like or think are necessary in email signatures:
1) Graphic Attachments: Like many I take emails with attachments very serious and when you decide to put an ultra low res version of your logo or favorite image then my whole attachment system goes out of whack. Plus different email programs reads attachments differently so your hopes to visually remind people of the company you work for is often defeated.
2) Email Addresses: Someone will not wonder what your email address is when they are reading it in an email from your email address.
3) Inconsistency: With all the different email programs and devices that you can send emails from be sure that the message at the bottom of your emails are the same (even if they are different based on the device…keep reading).
4) Crazy Fonts: I know that some people like to take every opportunity to express themselves but in the world of emails you have to remember that things don’t always translate. So if Jokerman is your favorite font then get ready to be disappointed when the viewer of your emails see Courier. those crazy fonts just don’t work. If you are going to expand outside of Times New Roman then look to Helvetica, Georgia, Tahoma, Arial. These are all fonts that will most likely translate accurately. Continue Reading…

